Los Angeles Public Library Podcasts
Podcast Home  |   ALOUD  |   Children  |  


   
Produced by the Library Foundation of Los Angeles


Title:   Fresh Approaches to Branding and Marketing
Participants:   Lynda Resnick
In conversation with Lisa Napoli, journalist
Program Date:    3/5/2009
Program length:    1hr
Media Type:   MP3

Click here to download
(right-click and select "save ...")

Subscribe to the RSS feed for this series


Podcast summary

Resnick, who is one of Working Woman's Top 50 U.S. Women Business Owners began her career at the age of 19, when she founded a full-service advertising agency. She is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S.


Participant(s) Bio


Related library holdings


ALOUD Business Forum is made possible through the generosity of Wachovia.
© Los Angeles Public Library Contact Us Site Map Decrease text size  text size  Increase text size